Social Media has become one of the aspects in which every company begins to Investigate when they are looking to ramp up their online marketing strategy. Particularly In the past couple of years, we are constantly advised that using Google Pluas, FaceBook and Twitter to increase our presence and connect with our customers is paramount to our success. So how useful and powerful are these elements really? First, social media is trumpeted as a way to have a dialogue with your clients. But the facts, Is that many companies use social media is more subtle that a two-way dialogue between customers and themselves.
